UK magazine for B2B Marketers

B2B Marketing

"We provide our members with best-in-class solutions to drive performance, while supporting marketing as the critical part of modern business." - B2BMarketing.net

UK Office: Clover House, 147-149 Farringdon Road, London, EC1R 3HN

Relaxed Corporate Portraits

B2B Marketing asked for relaxed and approachable headshots that stood out from the crowd. The corporate headshots were to match their London-centric brand of a business in marketing, on the cutting edge of industry research. As such we took a modern style of headshot, adopting negative space and a neutral, graded background and keeping a vibrant colour palette on the subjects.   

The Photoshoot

These headshots took place in B2B Marketing's London office where we made use of their boardroom/training room. We spent 15-20minutes with each person, honing in their expression and pose to properly bring out their personality.

Photographing by Teams

The style of these London headshots were aesthetically designed to work well individually and as a mosaic, creating a branded style headshot. During the design phase we broke down each set of headshots into their various teams and planned each team members body position to be either camera left, camera right or a central composition. The aim was for the headshots to be scattered on the About Us section for the B2B Marketing website, with about me text adjacent to the negative space in the images.

The more planning we can put into corporate headshots, the more useful they can be to the busienss.  

Staying Relaxed

Being photographed is not easy. Having your headshot taken in a London office surrounding by lighting equipment and professional cameras can be a daunting task. To hit the brief of a relaxed corporate headshot, it's important to dispel these nerves and help the subject bring out their personality in the image. A good London headshot photographer will have multiple tips and tricks for helping to relax subjects, just like we did for B2B Marketing.