Hotel Photographer

Reading Madjaski Stadium Hotel

by Voco, an IHG brand


Voco, by IHG

InterContinental Hotels have around 5000 hotels under numerous household brand names; Holiday Inn, Crowne Plaza & Staybridge Suites and most recently; Voco. With Voco hotels in Dubai, Saudi, Australia and now the UK.

Reading Hotel Photographer

Being a brand approved hotel photographer will inevitably involve travel. When a brand like IHG like your style for their hotels, being a London hotel photographer becomes a London + Home Counties photographer. For this photoshoot, I am now a Reading Hotel Photographer.

The Campaign

The renovation of the Madjeski Stadium Hotel saw the Srivikorn Group move into the UK market, adopting the Voco brand (formerly for Millennium Madjaski). These images were a temporary replacement of the former brand photographs, while the re-branding is complete.


www.SimonCallaghanPhotography.com


The Photoshoot

This one day hotel photoshoot focused around capturing some temporary / holding photography for use while the Reading hotel is rebranded to Voco. A strange issue with rebranding a hotel is the permissions around brands and logos; that the hotel is no longer allowed to use any photography that contains the old branding. Before the hotel's had any significant renovation, new photography is needed as place holders while we wait for the final hotel photographs.

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www.SimonCallaghanPhotography.com


Hotel Photography: Reception & Lounge

These photographs of Voco Reading's lobby were the main holding photographs to be used on the website. The lobby had already seen a light renovation with new Voco furniture, setting the tone for how the hotel will feel like, post re-branding. You can see the old style images towards the back of the room - maroon chairs and lifeless tables so how vibrant the Voco brand is.      

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www.SimonCallaghanPhotography.com
  • www.SimonCallaghanPhotography.com
  • www.SimonCallaghanPhotography.com
www.SimonCallaghanPhotography.com


Hotel Photography: Bedrooms

The bedroom photographs were a strange combination of semi-Voco, semi-Millennial decor. I'll be returning to capture the final bedroom images, bar and conference facilities once the hotel is fully rebranded. 

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  • www.SimonCallaghanPhotography.com
  • www.SimonCallaghanPhotography.com
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