Shutterly Fabulous

Founded in Brighton in 2002, SF had grown to become the UKs leading provider of high quality shutters. A family ethos business who's focus is around quality. 

The Campaign

To capture the three stages of the customer experience. 

Consultancy 

Installation

Finished Product

Creative Details

Marketing Agency: Add Mustard

Collaboration: John Lewis

Location: London

Post Production: Simon Callaghan

The Photoshoot

Spread over three days, SF hired an expansive show home for a lifestyle to the photographs. Like clockwork, furniture was removed from every room (removal company, shutters rapidly installed in multiple rooms, John Lewis provided two lorries of furniture and decor for styling and dressing while the clients and ad agencies were on hand for every step of the way.  On completion the shutters were removed, the furniture returned and the walls repainted.  Such good fun.

Finished Products

Hero images. The goal was to create a set of hero photographs that demonstrated the style, colouring and variety of products in a beautiful way.

Within the shutter market, Shutterly Fabulous position themselves as a lifestyle brands, focusing on a customers desire to own a luxury product.  

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The Customer Journey

Capturing the customer journey become an integral part of the marketing strategy for this campaign. We wanted to show this customer-led sales strategy, honing in on the friendly approach and home visits their clients experience.

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Installation Process

Photographing the installation was to demonstrate and reinforce the branding message that Shutterly Fabulous is open, honest and reliable. These photographs became a 'How It Works' section on their website "We’ll arrange a date and time for your shutters to be fitted by a professional carpenter"

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Details

The final part of the brief was to photography the quality of the shutters. Shutterly Fabulous claim to have the "finest materials; the smartest design". 

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