Bond Street

Bond Street is a new Chelmsford, open-air shopping shopping district between the River Chelmer and the High Street. "Bond Street Chelmsford, an exciting retail and leisure development in the heart of Essex. Home to John Lewis, Everyman Cinema and riverside restaurants and shops." 

Website: www.bondstreetchelmsford.com

The Campaign

Complimenting the Bond Street Winter Photoshoot, the intention in summer was to create hero images of Bond Street that show the desirability of the Chelmsford shopping district as a place to spend time. We captured fashionable shoppers, focused on stores with the luxury brands and the newly installed pop-up Aperol Spritz Bar.

Chelmsford Photographer

This Retail photography Chelmsford was taken on a single site visit. DS.Emotion - a central London award-winning placemaking agency developed the brief. Photographing in Chelmsford is made extra enjoyable by the people who seem to enjoy being photographed; a helpful trait for photographers when capturing fashionable shoppers.

Address: Bond St, Chelmsford CM1 1GH

What is Retail Photography

Retail photography is the production of images for the purposes of promotion, advertisement or sale of commercial property. Traditionally the commercial photography centres around shops, cafes, restaurants and bars, but can include warehouses, distribution centres and manufacturing plants.

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Commercial Photography - How to Photograph Retail 

Retail photography is a commercial photography niche. It focuses on capturing both the built environment and the human use of the space, within the broad retail environment. In this example of photographs, the shops and the shoppers tell the story of a thriving, modern, busy place where visitors can browse the retail outlets, window shop or spend time relaxing. It's these stories that should be told through the images in retail photography.

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London Commercial Photographer

This Commercial photoshoot took place on and around Bond Street, a shopping area of Chelmsford, Essex. This shopping district cost in the region of £120million to build, turning an abandoned carpark into the most sort after shopping street in Chelmsford. An architectural space like this, with its high cost and high usage, quickly becomes a well known part of the local community. As such the photographs have to stay genuine, honest and recognisable by those who know the space well.

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Bond Street Architects & Developers

Whittam Cox Architects |  Bowmer + Kirkland  |  Mott MacDonald  |  AWA Consultants  Caunton Engineering  |  Stanely Bragg Architects

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How to Photograph Shoppers in Retail Photography

Part of the marketing campaign for this Chelmsford retail district is to show shoppers and visitors enjoying the space. In addition to the traditional commercial photography, we captured a few vignettes of fashionable people enjoying the space. Ideally a more diverse crowd of willing shoppers would have crossed our lens, but sadly we were limited with the hour or so we dedicated to capturing the public.

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The Spritz Social - Summer Bar

Brainchild of WePop, this summer only bar attracts visitors from all over Essex, from midday shoppers to night out party goers. Capturing this bar became less about being an architectural photographer and drew more on my commercial photographer skillset. In photographing a day and night bar like this, the client had two requests:

1. Show the bars location. As a pop up, the photographs should functionally show where the temporary bar is located to ease any confusion of its whereabouts. Good commercial photography has a purpose.

2. Capturing the fun, the 'vibes' and atmosphere of this Chelmsford bar. We spent a couple of ours in an evening in an event photographer style capacity with candid images of guests enjoying themselves.

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