Brighton University Varsity Team - Simon C

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University of Brighton: Varsity Portraits

Rallying Poster Campaign

Varsity Team

University of Brighton challenges University of Sussex across 18 sporting fixtures in contention for the Varsity Challenge Cup.

The Campaign

To create intimidating and motivational posters to inspire and antagonise.  The images were placed around both university campuses and Brighton.

Creative Details

Team: University of Brighton Students' Union

Models: Captains & Co-Captains

Location: Brighton University Studios

Post Production: Simon Callaghan

The Photoshoot

The morning was spent working through the style and tone of the photographs to find a look that matched the SU's vision.  Once decided, the team captains and co-captains were very willing models, all of whom nailed theme of intimidation without arrogance. The subjects stared down the lens with an expression of 'You? You're beneath me'.

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