Hotel: St.Johns Hotel, Solihull
Voco, an IHG brand
Globally, InterContinental Hotels have around 5000 hotels under various brand names, such as Holiday Inn, Crowne Plaza & Staybridge Suites.
Following a multi million pound renovation of the St. John's Solihull, Kew Green Hotels (management company) set a brief of vibrant highly stylised images to represent both this hotel and the wider Voco brand.
This three day photoshoot took place as hotel was getting it's finishing touches. As the hotel was still open, the goal was to operate with the absolutely minimal guest disruption (most never knew we were there). Which lead to many a photograph being taken between 10:30pm and 6am.