The Conference 2014
B2B Marketing: Emotional Engagement
The B2B Synopsis
"We live in an era of industrial marketing – many B2B brands have found their marketing has been mechanised, sanitised, commoditised, homogenised – even brutalised – in an effort to make it fit the needs of today’s always-on digital information culture, where the buyer is in control. But where’s the love for the customer in this approach? Where are the marketing engagements that really cut through and help your audience make an emotional connection with your brand?"